CARLI PR
a personal, customized & curated public relations service experience
our philosophy
Communicating Better Grows Brand. It's really that simple. Public relations, when implemented strategically, methodically, and purposefully, can have your brand soaring to new heights and reaching its untapped greatness, and that's what we aim to do here at Carli.
Carli PR is a boutique public relations agency specializing in hotels, restaurants, and hospitality brands. We are built on the belief that prioritizing each client’s individual objectives and strategic vision—rather than feeding a bottomless business-development engine—leads to meaningful success without compromising brand values. Although our clients will always benefit from our industry expertise, creative ideas, and extensive media network, they will never be forced to conform to rigid agency processes when working with us.
Additionally, if clients desire services beyond those within our scope, we will custom-build their team through our affiliate network of established, qualified marketing and creative professionals. We don’t keep them on staff, but rather fold them in as contractors based on each individual client’s need. So- unlike at a full-service agency- clients aren’t paying for services in their monthly fees unless they are actually utilizing them. We know affordability is always a factor, and we focus on creating value just as much as we do on bringing results.
Everyone we work with is not only a long-standing, trusted partner but also a veteran in their field. Our accounts are never staffed with junior or even mid-tier account representatives. Our clients deal directly with individual high-level consultants who have come together to personally manage their accounts.
Though Carli PR's primary expertise is in travel and hospitality, our agency has represented clients in industries spanning from enterprise SaaS and cutting-edge medical treatments, to community redevelopment and hunger relief advocacy. We are located in New York City, with an affiliate network in both New York and South Florida, with clients throughout both markets and beyond. Our agency provides local PR (Palm Beach, South Florida, New York, Northeast), as well as national and select international market public relations services and media and influencer outreach.
services
In-house, we offer the following, with additional digital marketing and creative services available through our affiliate network.
media relations
Securing meaningful, high-impact coverage by developing compelling story angles, pitching strategically, and connecting client news to relevant cultural and industry conversations. Our relationships across travel, hospitality, business, lifestyle, and food media ensure clients consistently show up in the right outlets, at the right time.
strategic planning
Building PR programs rooted in client goals. Identifying opportunities, crafting positioning, and mapping out the story arcs that will drive visibility and long-term brand growth. Every plan is tailored, actionable, and designed to support both near-term needs and broader business objectives.
issue management
Providing guidance and messaging support for challenging or sensitive situations, helping clients navigate crises with clarity, accuracy, and confidence. Our approach protects brand reputation, maintains trust, and ensures communication remains steady and strategic during uncertain moments.
brand collaborations
Identifying aligned partners- from lifestyle brands to tourism organizations and local businesses- and creating collaborative programs that expand reach, strengthen messaging, and introduce clients to new audiences.
content creation
Shaping and refining brand voice across all public-facing platforms. This includes press materials and media kits, campaign messaging, website copy, collateral, product descriptions, partnership decks, and internal communications that need to align with external positioning.
influencer relations
Developing influencer strategies tailored to each client’s market and consumer base, identifying the right creators, coordinating partnerships, and ensuring every activation is on-brand, measurable, and tied to real visibility and engagement.
press / launch event production
Planning and executing press previews, grand openings, tastings, media meet-and-greets, and community-focused events. Our team manages all media-facing aspects of our client events- from pre-event planning, to on-site coordination, and post-event follow-up, to create strong visibility and build lasting relationships.
photo shoot coordination
Supporting client photography needs for media and brand use- from mood board development and shot lists to call sheets, styling, and on-site production. We ensure imagery aligns with brand standards, meets editorial needs, and strengthens overall storytelling.
thought leadership
Positioning clients as credible voices in their industries through expert commentary, contributed articles, awards, speaking engagements, and profiles. Our goal is to elevate each client’s leadership presence and reinforce their authority in their category.
added services
Through our affiliate network of professional independent and boutique agencies that specialize in creative, digital, and marketing disciplines, we are able to provide the following services "at cost," based on the fee of each partner. Our affiliate network is also location-specific, if requested, ensuring our clients can request and receive this support from local and regional business owners.
Customer Review Pages Management & Reporting
Social Media Strategy & Management
Photography & Videography
Digital Marketing & Creative Services
Branding & Positioning
Event Planning
our client brands, businesses, & organizations
hilton hotels
marriott international
hyatt hotels
ac hotels marriott
autograph collection hotels
crane's beach house, delray beach
george at columbia, tapestry by hilton
hyatt centric brickell miami
hilton jacksonville at mayo clinic
the ben, west palm beach
ac hotel, clearwater beach
slate private aviation
concord hospitality
gallaghers steakhouse, nyc
gallaghers steakhouse, boca raton
leonetta, nyc
leo's famous, nyc
jack & charlie's no. 118, nyc
the derby club, nyc
chef ed cotton
chef laurent tourondel
no kid hungrys
share our strength
seahawk prime by david burke
birdie by david burke
buccan, palm beach & coral gables
imoto, palm beach & coral gables
grato, west palm beach
buccan sandwich shops
la boîte
chef lior lev sercarz
buccan provisions
chef clay conley
ember restaurant group
kyma, west palm beach
waxin's, all locations
stockholm society
aquasan, juno beach
spice brothers, new york city
loeb boathouse central park, nyc
menin development
hai house, palm beach
west palm beach cra
scussi trattoria, palm beach
floridays, anna maria sound
dr. gabby wild
the gabby wild foundation
new york harbor parks
access collective
federal hall, new york city
bundleIQ
palm tree destinations
sneakz organic
old school square
nyc society
scouter usa
serena pasticio, boca raton
proper grit, wpb
spruzzo, wpb
gowhee!
r&d advisory group
lombardo agency
hospitality helping hands
bird in the hand, wpb
frank mckinney, adversitology
tyca, wpb
nice rise, wpb
leadership
carli brinkman, founder & principal
Carli PR founder and principal, Carli Brinkman, studied public relations and communications at the University of Florida, then spent the early years of her career working in the fast-paced press office of one New York City’s busiest government agencies. Her desire to pursue strategic public relations work in the hospitality and tourism space eventually led her to work in management-level positions with a number of highly-credible agencies and organizations, including associate director of public relations for New York City’s official tourism marketing and events agency, NYC & Company, director of public relations and communications for Discover The Palm Beach Beaches, managing director for Brickhouse Public Relations, and director of air service development at Palm Beach International Airport, before venturing out independently.
Carli’s 18+ years of professional public relations experience has allowed her the opportunity to work intimately on such distinguished projects as Christo and Jean-Claude’s The Gates, Olafur Eliasson’s New York City Waterfalls, the Brooklyn Bridge’s 125th Anniversary, the 400th Anniversary of the Founding of the City of New York, the Palm Beach Food & Wine Festival, and the 2012 Rock the Vote Presidential Debate concert and screening, among others.
Through Carli PR, Carli represents clients in a variety of industries, professions, and advocacies, including global travel and tourism; hospitality and culinary arts; cultural conservancies and national nonprofits; hunger-relief and food insecurity support services; entrepreneurs and enterprise software startups; authors, producers, and entertainers; films and documentaries; and community development organizations; to name a few.
case studies
AC Hotel Clearwter Beach
hospitality pr
Marriott International
corporate pr
The Ben West Palm
hotel launch
